If there is such a thing as a seven year itch in business, we were too busy to notice.
Our seventh year was spent morphing an in-person arts festival to an online one. We were one of the first festivals to embrace the possibilities. And, I’m delighted to say that, although going online seemed to fly in the face of our aim of attracting people to Ayr town centre, it has actually provided a huge boost to that objective. Maintaining a presence in the virtual space brought international exposure on a whole new level.
Meredith McCrindle, Chair of the Tamfest festival, explains how to keep performing through a pandemic.
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