What is a Press Release and how do you write one that will get attention?
A press release is a document that goes to journalists telling them about a product, service, company, person or event. The goal is to grab the attention of the journalist and encourage them to write editorial content based on what you have sent.
Press releases need to:
- Communicate basic, newsworthy facts in an interesting way.
- Provide enough information for a journalist to be able to pick up your story and write about it. They will need contact details so they can get in touch if they need more information.