When you are starting and growing a business it can sometimes be a little overwhelming as there are so many different things to think about in terms of your product development, your research, your marketing, your team, the money you need…the list goes on and on! And the advice varies too, just to add to the confusion and overwhelm.
It’s always a good idea to have a business plan, no matter what stage of the business journey you are at. At a very early stage, a plan is useful to help you gather and collate your thoughts and information and get a general sense of your direction of travel. As your business grows, a thoroughly researched, well-articulated and justified business plan becomes essential, especially if you are raising external funding to help fund your business growth.