Hermine Kinkela runs Mbikudi, a social enterprise selling natural, organic hair- and skincare products. She points to over-marketing and over-use of chemical hair products, coupled with a shocking personal experience, for her entry into business.
What led you to start you to start your own business?
My hair caught fire on my 21st Birthday as a result of using products that made my hair extremely flammable. This event sparked me to research natural alternative products in order to prevent future hair damage. I later discovered that my experience was not an isolated incidence and many other women in my community had also been affected. I saw a unique opportunity to tackle negative perceptions such as “beauty is pain.”
How did you know you were ready?
I knew that I was ready once more people were seeking the solutions I had found for myself. Prior to setting up, I had conducted a lot of research in my field. There was a moment when I realised that I was becoming an expert in my field; I was aware of new trends before they emerged.
Sign up for free to access all our content, to receive the latest articles and join our network of businesswomen across Scotland and beyond. Get off to the best start for you and your business.
