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Inspiration:

Kerry Cowan

Kerry is a co-founder of SkillSeeder, a technology business that has created a marketplace for training and skill sharing. They focus on making upskilling more accessible, with a particular focus on rural and remote communities.

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I’ve always been one for embracing change, so when an opportunity came my way to be a co-founder and Marketing Director of SkillSeeder, I thought I’d take the plunge!  

Kerry’s story

In 2020 I was managing the marketing for a country estate in the Scottish Borders, and also ran a marketing consultancy, allowing me to juggle work around family life.

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My biggest challenge was

Being new to both the training and technology sectors, I had to learn fast! To make SkillSeeder work, I had to market our product nationwide and build both brand awareness and trust, and quickly! So, I had to step outside my comfort zone, dig deep and submerge myself in my own learning journey. Finding the belief that I could do this, and do it well was hard. Today, 18 months on, I now thoroughly understand my market and believe that anything can be achieved if you trust your expertise and instincts and just go for it! 

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