When Felicitas Betzl’s parents began their lifelong love affair with Scotland, this German digital dame could not have imagined that one day she’d be setting up home and business in the Athens of the north.
Right from the outset, I set up the business based on my own principles and ethics. I took everything I learned from working life – the good and the bad – and used it to define my business approach.
Felicitas’s story
Felicitas Betzl’s global digital marketing agency might be based in Edinburgh, but she’s a woman who’s truly international in her ambition and outlook.
My biggest challenge was
I was getting really frustrated with losing staff to big agencies who could afford large financial incentives to attract talent. But when I introduced the 4-day week and flexible working from anywhere in the world in 2013, I started not only retaining but also attracting talent.
Felicitas recommends
Digital marketing – the basics
Mentoring for women-owned businesses
Collaborations and partnerships