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Inspiration:

Elaine Baxter

Boutique Innovation helps teams to create new products, services, propositions, processes & even new organisational designs. Using a combination of innovation acceleration and user-centred design methods, along with in-depth industry experience and insight, we enable them to think, work and do differently.  

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I’m a maximiser by nature and always strive to get the most and the best, both from myself and the teams I work with. I create opportunities and coach teams to achieve unexpected results.

Elaine’s story

Over the course of a successful corporate career, I developed a diverse set of tools and methodologies to help people innovate in a better way. Boutique Innovation was born out of the intense desire to be my own boss and test these tools in the outside world.

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My biggest challenge was

When I started the business, I had come from a corporate background where there were support services for all aspects of the day job, so I was surrounded by people to help me – IT, lawyers, accountants, HR. Having to be all of these things in my own business at the start was daunting. However, I soon realised I could outsource a lot of this so my best piece of advice for anyone starting out is to find an accountant you trust as early as possible!

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