We talked to Innovation Coach Elaine Baxter from Boutique Innovation, about the simple steps to innovation. This process tells you all you need to know about taking a product or service from “idea” to “market”.
Get the innovation lingo: In this article, we use the word “proposition”. This means the product or service that you are innovating, and planning to bring to market.
Innovation Step 1: Assess the landscape
What does it mean?
This first step to innovation involves doing market research to understand where you could slot in with your proposition.