Sustainability is not only a buzz world but serious opportunity to stay competitive and gain new markets and funding. Small businesses can lack time, money and expertise which stops them embarking on the sustainability journey. Liza Degtyareva co-founder of 4D Sustainability Canvas shares how the first barriers can be tackled in a 5-step guide.
What does sustainability mean for your business?
Let us demystify business sustainability, the common notion that a sustainable business means green and environmentally responsible is not quite complete. It is true that carbon reduction efforts (net-zero targets), restoration of biodiversity and waste reduction are key components, but the concept -sustainable development has a broader definition encompassing social aspects that call for inclusion and dignity for all people leaving no one behind, while pursuing growth in the company.