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Finding your purpose for business success

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Women’s Enterprise Scotland Ambassador and Business Coach, Mel MacIntyre, gives a preview of her contribution to a book which explores overcoming adversity. Discover how Mel found her ‘why’ and how it drives her work today.


Caring for my Dad while he died was never part of my business plan.

But 2 weeks after I signed up my first client to my new coaching business back in 2015 my dad received a terminal cancer diagnosis.

After a career break to focus on my own healing after a mental and physical breakdown, I had just invested £20k in myself to achieve a world class coaching certification and work with a business mentor in the USA. This was not part of the plan.

It was without a doubt the most terrifying period of my life.

But it did teach me some profound universal truths that are the lifeblood of my work as a business mentor and really solidified my purpose. I learned so much during this period which I write about in the book Creating Impact: Changemakers Who Overcame Adversity To Create A Positive Impact In The World.

Little did I know the way my own purpose would be fully ignited was in caring for my dad and helping him to die with as much peace and joy as possible.

In supporting him in this way, I became someone new.

I overcame fears, limitations and boundaries that I had created for myself and completely redefined what I was capable of.

Recently while writing I had a lightbulb moment – sometimes to help others heal you don’t need to ‘do’ anything other than share your own story. So I decided to share more of this experience in the hope that the right person or people read it who really need to.

In my book chapter I share more in the form of 5 lessons. For now I’ll leave you with Lesson 3 which is my own experience and definition of ‘Post Traumatic Growth’ and a truth that has stopped me from going under.

‘In your darkest moments lie your greatest opportunities for growth and transformation if you can lean into them and be supported to learn the wisdom available to you.’

As a business owner and a business coach, I’ve had my fair share of setbacks. It’s also my mission to help my clients transform their own challenges and setbacks into the fuel that will make their success inevitable. When you can harness the curveballs that life throws at you and harvest them for wisdom and clarity you become unstoppable. You start to truly believe that anything is possible. This self belief can keep you going when everything around you feels chaotic and you’re in the middle of it all wondering how you’re going to find a way out. But these are the moments that so often define you and enable you to rise into your fullest potential.

I deeply believe the world needs more business leaders who are supported to fulfil their own visions and missions to make a meaningful difference in the world. I think we can all agree the world needs a lot more love to help it go around.

And the love that my dad and I shared, and still share, is the love I pour into my business, my clients and my own mission. It’s my purpose and why I know I can’t fail. It’s the fuel that keeps me going when the going gets tough and the core of my purpose and ‘why’.

I can’t think of a better way to honour him and continue to shine his light in the world.

Do you know your own business purpose and ‘why’? What challenges have you faced that drive you forward to make a difference in the world through your business?

Identifying this element can be a game-changer in developing the qualities of a successful business owner AND in attracting customers and clients who become loyal to your brand. All this helps you to grow your business in a way that is deeply authentic and aligned with who you are and what you are all about.


Creating Impact: Changemakers Who Overcame Adversity To Create A Positive Impact In The World is available to buy on Amazon for only 99p. All proceeds will be donated to a charity called Book Aid International, which provides books to refugees, hospitals, schools and prisons all over the world – because books change lives.

For more mentoring from Mel, read this article.


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