Sales and Marketing
No business can survive without customers buying their products or services; how that happens is ‘sales’, whether it’s via a website, at a physical shop or stall, or over a longer period as a result of pitches, presentations and proposals.
If you understand your product and how it benefits or clearly answers the needs of your customers, you’re halfway to making sales. Knowing where to find those customers (online or face to face) and using the right messages that make your product appealing, is needed too. That’s marketing.
This content is for General members only. If you are a member, please log in. Non-members, please join now.
Log In Join Now
Sign up for free to access all our content, to receive the latest articles and join our network of businesswomen across Scotland and beyond. Get off to the best start for you and your business.
Log In Join Now
Sign up for free to access all our content, to receive the latest articles and join our network of businesswomen across Scotland and beyond. Get off to the best start for you and your business.