The term ‘pivot’ has become a bit of a buzzword in business circles recently and refers to a fairly significant and transformational change to your business.
A pivot is often intended to help your business recover from some tough times, fierce competition or from any other reasons (such as COVID-19) that make your original business unsustainable – few business owners pivot just for the sake of it. And pivots are fairly common – research shows that up to two thirds of businesses need to pivot at some point in time.
This content is for members only.
Join Now
Sign up for free to access all our content, to receive the latest articles and join our network of businesswomen across Scotland and beyond. Get off to the best start for you and your business.
Sign up for free to access all our content, to receive the latest articles and join our network of businesswomen across Scotland and beyond. Get off to the best start for you and your business.
Already a member? Log in here
