After graduating as a physiotherapist in Adelaide, Australia, Kirsten Lord settled in Scotland and founded The Physio Centres (Edinburgh & Glasgow) in 1992. She grew these businesses to create one of the biggest privately owned physiotherapy groups in Scotland providing in excess of 15,000 treatments per annum.
As a specialist in muscle and joint treatments, Kirsten was frustrated by treating patients who had been unable to find the right clinician and information early. The consequence of this was that many patients experienced persistent issues that became debilitating, despite their condition being manageable, treatable and often preventable. Kirsten wanted to change this, and her mission was to connect people to the best information and care possible, empowering them to improve their health and ultimately their lives.
In 2010, Kirsten founded PhysioMedics™ to create the PhysioWizard® platform, a simple self-assessment that patients complete online which triages (matches patients with the recommended treatments) to the recommended healthcare professional or service then provides early advice and exercises.
After bootstrapping the company for 6 years, Kirsten and her team raised equity investment with Archangel Investors, firstly in 2016, to develop the software into a commercial platform. She sold her clinics to enable her to focus on PhysioMedics™ and now the platform is clinically validated and CE Marked as a medical device. Today, PhysioWizard® is enhancing patient care and employee wellness by connecting thousands of people across the UK to the care they need through a wide range of organisations including healthcare providers such as Nuffield Health and large corporates.
Kirsten continues to lead the innovation and clinical development of the platform and is a vital member of the Board. She works closely with the CEO to set the strategy, guide the vision and support the commercial side of the business.
Kirsten surrounds herself with good people who have been bitten by the PhysioWizard® bug and share her vision of providing ethical care to those in need. Being a female founded business, PhysioMedics™ is committed to bringing diversity to the workplace and the business is now almost gender parity.
The past 10 years have been an extremely steep learning curve and there have been many challenges to overcome, but working in a business that empowers people to have an active role in their own care is an incredible gift.
My biggest challenge was
The most difficult challenge has been the extremely long hours, it’s difficult for many friends to understand the seemingly irrational commitment you have to your goal. For this reason I surround myself with people that are in a similar situation, many other business owners and people working in innovation.