Ambassador Profile

Anja Baak

The road to Great Glen Charcuterie’s business base in the heart of the Highlands came via the Netherlands and a koi carp fish farm for Anja.
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  • "One of the best things about running your own business is that you’re always in charge. With Great Glen Charcuterie I have been able to stay in touch with the whole process of producing our award winning wild venison charcuterie, right from deer to delivery."
    Anja's story

    When Anja’s husband Jan Jacob was offered a job as an estate manager in the Highlands back in 2000, it seemed like too good a chance to miss. The risks were small, the fish farm was sold, and the time was right for this adventurous couple and their three small children to up-sticks from Holland for a whole new life in Scotland.

    The couple loved cooking, and Jan Jacob’s new job provided ample access to wild venison, creating new culinary challenges for domestic cooking and curing.

    Back in 2003, business began simply as a sideline for Jan Jacob, while Anja had her hands full, with three more children joining the growing gang. But it was inevitable that Anja would bring her skills to the business, and in 2010 she started to get more involved in the sales and marketing side of Great Glen Game.

    Marketing the company from a remote Highlands base hasn’t always been easy, and there were a few really difficult years, especially when the economic crash meant customers were less willing to spend. But quality will out, and Anja quickly embraced social media to promote and market their fabulous products to foodies everywhere.

    Consumers and critics certainly concur. With 4 gold stars from the Great Taste Awards for their mouthwatering cured meat products, a listing in the Top 50 Foods in the UK, to being stocked in specialist delis, farm shops and Fortnum and Mason, Great Glen Charcuterie’s fine Scottish charcuterie is well worth shouting about.

    Customer and client satisfaction plays a big part in Anja’s outlook, as does a rock solid belief in her marvellous meats. She’s proud to be part of Scotland’s fine food industry, and its enviable reputation for high quality produce, grown and reared right here.