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What is Profit for Purpose?

Perhaps you’ve thought about how your business could change your life, or even the lives of your customers. But have you thought about how your business could make a positive mark on the wider world?

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A profit for purpose business model is a great, and simple, way to start on this mission. Take, for example, National Pride, a company that works to create projects that are sustainable and benefit communities – all while being financially profitable.

So, what makes a Profit for Purpose?

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