Sustainability is more important than ever. Businesses that consider their impact on the environment, from the outset, can be more attractive to discerning customers as well as demonstrating innovation to investors. Business leader Jo Chidley explains why sustainability is at the heart of her business, Beauty Kitchen.
What does sustainability mean?
“Over the last few years, the word ‘sustainable’ has been put alongside ‘organic’ and ‘natural’ across pretty much any product category you can think of. More and more, brands are thinking about the impact their businesses have on the planet (which is so great to see) – but what does sustainability really mean?