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Writing a press release…your go-to guide

What is a Press Release and how do you write one that will get attention?

A press release is a document that goes to journalists telling them about a product, service, company, person or event. The goal is to grab the attention of the journalist and encourage them to write editorial content based on what you have sent.

Press releases need to:

  • Communicate basic, newsworthy facts in an interesting way.
  • Provide enough information for a journalist to be able to pick up your story and write about it. They will need contact details so they can get in touch if they need more information.
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