There’s no doubt that a recognisable brand is one of the most valuable assets a business owns. 59% of consumers prefer to buy products from brands familiar to them.
As a small business, you may be competing against larger brands and that’s why it’s so powerful to stand out with a solid brand-building process. By building a brand and not just a business, it will give you fantastic growth and loyal customers.
In this article STV explain the power of brand building and how TV advertising could be an effective strategy.