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Basics

Understand the different aspects of marketing to decide what to do and when.

Choosing a name for your business

Choosing a name for your business gives you the opportunity to be creative and have some fun. The name you choose can be an important asset and really help to set you up for success. It will be part of prospective customers first impressions of your business so it’s worth taking time to go through all the considerations.

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Marketing – the basics

As with all specialist advice, your business plans will make an allowance for bringing in expert marketing skills at key times of your business journey. Whether that’s right from the outset or when you reach particular milestones, it helps to have a basic understanding of marketing from the get-go.

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