Women can often face additional challenges over and above the ones that men face when starting up our businesses, such as getting enough money at the right time and having access to a variety of helpful business people to ask for some advice.
These challenges can mean that our businesses may grow a little slower than men’s… but the good news is that research shows women-led businesses can be more sustainable in the long run. In other words, it might take us a bit longer to reach the same levels of growth as a male-led business, but we tend to successfully stay in business for a longer time.