Crowdfunding has really grown in popularity over the years as an innovative way to help people find the money they need – from hundreds of pounds to millions of pounds! – to start up and grow their business.
Before we talk about the different types of crowdfunding options though, it’s useful for you as a woman business-owner to be aware that other women really like crowdfunding. It’s a simple and effective way for them to help other women in business, especially if you are developing a product that they as women really understand.
Professor Lynne Cadenhead, Chair of Women’s Enterprise Scotland, explains how crowdfunding works, including her own experience of raising funds.