When it comes to marketing it is so much more than posting on social media and you need to get back to the core of marketing before you put your first post out there to see the results you’re looking for. Â
When you are working on your own marketing you can easily be distracted about creating that next Instagram Reel rather than focusing on where you are selling still meets your business needs, is the product still right for your target marketing and is the price still right before you begin to work on the promotional aspect. To tackle these challenges, Jennifer Macdonald-Nethercott of Strath Communications shares the benefits of having a marketing plan for your business and how having a plan in place can make it much easier to adapt and pivot as external challenges present themselves: